At Matajar Group, our mission is to lead with innovation, integrity, and customer focus across every sector we serve. From building trusted investment platforms in forex and commodities, to delivering seamless eCommerce experiences and redefining automotive access through rental and lease solutions — we are committed to creating value-driven ecosystems that support financial growth, digital convenience, and long-term success for individuals and businesses alike
To become a globally trusted brand that transforms lives through smart investments, digital innovation, and accessible services—shaping the future of trading, eCommerce, and mobility with reliability, impact, and growth at its core.
Matajar Group leads the way in digital-first service delivery across all business verticals. We implement advanced technologies and innovative approaches to streamline operations, enhance customer experiences, and drive efficiency. Our commitment to continuous improvement ensures we deliver seamless, high-quality services that exceed expectations and set new standards in every industry we serve.
At the heart of our expansion strategy lies an unwavering commitment to responsible business practices. We pursue growth opportunities that align with our values of corporate social responsibility, environmental stewardship, and community development. By balancing business objectives with social and environmental considerations, we create sustainable value for all stakeholders while contributing positively to the communities we serve.
Our strategic vision encompasses thoughtful diversification across complementary industries and the cultivation of powerful partnerships. By expanding our portfolio through carefully selected ventures in technology, real estate, automotive services, and other sectors, we create synergies that strengthen our overall business ecosystem. These strategic alliances enable us to leverage collective expertise, access new markets, and deliver comprehensive solutions that address evolving customer needs.
We are thrilled to announce that Matajar Group’s new corporate headquarters are now operational at Suite 1103, Rawdat Al Wasl, near Business Bay Metro Station, Dubai, United Arab Emirates. This move centralizes our operations, enhancing collaboration across subsidiaries like Dabbab Express and reinforcing our commitment to innovation and customer satisfaction.
Our new headquarters, operating under the license name Mirage by MAG Investment LLC since 2010, serves as a pivotal hub for our executives and sales team. This strategic location streamlines communications and operations with our partners and stakeholders, positioning Matajar Group as a leader in the UAE’s e-commerce sector and poised for continued growth and excellence.
Founded in 2017 as CandyBay, Matajar Group launched the revolutionary “Matajar” app in 2019. The group has diversified into technology, real estate, automotive, and food sectors, gaining independence from Nesto Hypermarket in 2022. Originally established in 2010 as Mirage by MAG Investment LLC, it rebranded Matajar E-Commerce LLC to Dabbab Express, consolidating all operations under Mirage by MAG Investment.
In 2019, Matajar, originally known as CandyBay, innovatively transitioned from traditional sales of FMCG products to a B2B e-commerce model. This strategic shift was marked by the launch of the “Matajar” mobile app, aimed at revolutionizing the B2B shopping experience. The initiative demonstrated the company’s adaptability and foresight in embracing digital solutions to meet evolving market demands.
During the challenging times of the COVID-19 pandemic in 2020, Matajar swiftly adapted to the newfound importance of retail grocery shopping. Transitioning from a B2B to a B2C e-commerce platform, Matajar E-Commerce LLC was established. This significant pivot catered to the increasing consumer demand for online grocery shopping, marking a pivotal shift in the company’s operational focus and market approach.
In 2022, Matajar E-Commerce LLC marked a significant milestone by gaining independence from Nesto Hypermarket. This move was part of a strategic partnership with the Abreco group, the largest freight forwarding company in the UAE. This year was characterized by a strong focus on enhancing customer service and satisfaction, aiming to provide comprehensive and efficient delivery services across the UAE.
By 2024, Matajar had rebranded to Dabbab Express, introducing an unprecedented service of ultra-fast delivery within 15-30 minutes across the UAE. This year was noteworthy for the implementation of advanced AI technology, optimizing personalized shopping experiences and sales strategies. The company’s commitment to innovation and customer satisfaction was evident in its continuous growth and service enhancement.
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Mirage by Mag Investments LLC